Wilhelmina Models is one of the most prominent talent management agencies in the world. Since its founding in 1967 by Dutch supermodel Wilhelmina Cooper, Wilhelmina Models has earned its prestigious standing as an industry leader by providing full-spectrum model management for women, men, full-figured, fitness, and children models, as well as entertainers and musicians.
In addition to agency locations in New York, Los Angeles, and Miami, and licensees throughout the world, Wilhelmina Models maintains relationships with hundreds of local model management firms in order to find and develop the next generation of talent. Model scouting and development initiatives also extend into national model searches produced in concert with strategic media partners utilizing the latest in information and social technologies. A distinctive professionalism and integrity, which imbues all aspects of client relations, moreover has allowed Wilhelmina Models to remain a pioneer in the dynamic and ever-changing fashion and beauty industries for over 40 years.
As an extension of Wilhelmina’s commitment to full-spectrum talent management, Wilhelmina Artist Management, specializing in entertainment and music, for over a decade has developed and maintained the brand identities of artists by securing major fashion campaigns, private brand licensing, endorsements, marketing opportunities, and tour sponsorships. Wilhelmina Artist Management has worked with stars such as Natasha Bedingfield, Estelle, Cyndi Lauper, Rebecca Romijn, amongst others and has landed significant campaigns with Avon, CoverGirl, Donna Karan, MAC, L’Oréal, and more.
Wilhelmina’s women’s division boasts an impressive range of talent from the likes of rising stars Ava Smith, Manon Leloup, Wang Xiao, Elisabeth Erm, and Sung Hee Kim.
The division is comprised of Image and Development.
Wilhelmina's men's board leads the industry in the representation and development of the most successful male models. Under the umbrella of Wilhelmina Men are three divisions, Image, Men, and Development. The three divisions together span the gamut of male modeling from shooting a model's first digitals to booking high fashion exclusives. Whether on the runway, in magazine editorials, or advertising campaigns for storied fashion houses the world over, Wilhelmina's men's board is at the vanguard of men’s fashion.
The Direct Women’s division encompasses a wide spectrum of women from across the globe, focusing on beauty as its archetype. Our mission is to manage and maximize our model’s potential to further their careers in both the niches of catalog and advertising work. Direct's models are varied in experiences, careers paths, cultures, and ages. We offer domestic and international management to our models. To our clients, we offer personalized service and experienced agents.
Direct2 Women is a lifestyle division that represents women who appeal to both commercial and fashion clients. Direct2 also represents all female models at the agency for commercial print in New York. Lifestyle Women and Men divisions represent models for commercial print in Los Angeles and Miami.
W Runway models work with leading designers for showroom modeling, presentations, and fittings, not to mention the runway proper during Fashion Week. W Runway draws models from nearly every division at Wilhelmina, thereby making it well placed to service a range of client needs from couture designers to prominent retail companies. W Runway clients include amongst others Gucci, Ralph Lauren, Marc Jacobs, DKNY, Tommy Hilfiger, Vera Wang, La Perla, and Eileen Fisher along with retail companies Calvin Klein, Valentino, Burberry, Banana Republic, Theory, Hanes, Macy's, Banana Republic, Nordstom, and Saks.
W Curve is a leading force in the market representing women sizes 10 – 16 and servicing a broad spectrum of premier fashion clients including Ralph Lauren, H&M, and Lane Bryant. W Curve talent can also be found gracing the covers and pages of Vogue Italia, Marie Claire France, Dazed & Confused and the runways of New York, Milan, and London. In addition to the division’s celebrated faces, W Curve proudly represents an illustrious group of rising stars ready to take the market by storm.
W Fitness represents a wide range of talent including models, on-camera hosts, and professional athletes for clients in the health, wellness, fitness, and sports industries. W Fitness also counts Olympians including those of Team USA amongst its roster as well as athletes from professional sports teams and other recognizable celebrities. Over the years W Fitness has set the industry standard by satisfying the myriad production and branding needs of its client base with its highly skilled models.
Wilhelmina Artist Management was created in 1998 and has a talent roster that has included leading entertainers from the film and music industries. Working with many Fortune 500 companies and brands, Wilhelmina Artist Management exclusively represents and negotiates deals on behalf of our talent in advertising, celebrity endorsement, sponsorship, signature product lines, licensing, cause-related marketing, public relations, and personal appearances.
Kids & Teens
Wilhelmina Kids and Teens division, which provides full-service modeling and talent management, is recognized as the leading division for kids and teens in New York. Wilhelmina Kids and Teens models consistently appear in major advertising campaigns for fashion houses as well as those for consumer goods clients. The talent division equally excels with impressive bookings in feature films, original series for television, Broadway shows, and hundreds of television commercials. Wilhelmina Kids and Teens has helped launch the careers of Natalie Portman, Katherine Heigl, Amanda Seyfried, and Hayden Panettiere.